The School of Fashion Technology, KIIT Deemed to be University conducted a Fashion Styling seminar on 25th November 2021, in collaboration with Maity Global Education. Mr. Raffaele Farrente, Design and Marketing Coach from Italy, Polimoda University delivered the guest lecture at the webinar, which was conducted under the guidance of Mr. Bauri Raula, Associate Professor & Course Coordinator, KSOFT; Ms. Biswaranjita Mahapatra, Faculty Associate; and Mr. Partha Sarathi Bal, Faculty Associate. A lively interaction was also made with the students and faculty members of KSOFT.
Around 120 participants consisting of students and faculty members from KSOFT attended the webinar. The students were given a wide range of ideas and guidance about fashion styling for brands, companies, e-commerce, advertisements, runway shows, commercial styling, art direction, fashion branding, styling for media such as movies, television shows, etc. The talk basically focused on sustainability and a brief idea was given about how to overcome the problems posed by nature with the help of technology.
Participants were given an idea on how advertising plays an important role in promoting the brand and increases its value as well as helps the audience gain the trust on the brand. In the industry of Fashion, technology becomes the bridge between the brand and the customer. In today’s world, the promotional trend takes place on various social media such as YouTube, Twitter, Instagram, Facebook, etc.
Using ‘Fashion Show’ as a marketing and communication tool is not for everyone, as in the initial stage neither everyone can afford
to conduct one, nor would the consumers be able to participate in the one, students were explained. It is widely seen that celebrities promote the brand and enhance its value, while consumers become easily able to adapt the brand without any second thought. The session was very interactive as many students were able to clear out their doubts.