Alumni Talk at KSMC

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School of Mass Communication, KIIT Deemed to be University organized the second Alumni Talk in virtual mode on 7th March 2022. Mr. Purusottam Dash, a student of 2017-20 batch, was invited as the speaker to deliver a talk on “Digital Marketing as a Career”. The objective of the alumni talk series is to strengthen the alumni network and to involve the alumni in the process of the School’s growth. Mr. Dash has been working in the field of digital marketing for the last couple of years. He has expertise in Google Analytics, content writing, social media marketing, Event Management and Photography. At present he is working as an Academic Counsellor at Upgrad Bhubaneswar.

In his talk, he elaborated the concept of digital marketing, different elements of digital marketing and the benefits of digital marketing. He spoke on basic skills of content writing and analytics. He also talked about the benefits of digital marketing as a career. He explained the different parts of digital marketing and how one can excel in it.

The session was initiated by Dr. Anurag Sahu, Faculty-In-Charge, Alumni, KSMC, followed by a brief introduction by Dr. Bidu Bhusan Dash, Course Coordinator. Ms Ruby Nanda, Assistant Professor shared her memory with Mr. Dash and his batch.  Alumni talk is a series of programmes which provide a platform for the present students to interact with the pass out students who are working in various media industries or pursuing higher education.

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