Dr. Rajeev Kumar Panda, Assistant Professor and Coordinator, KIIT School of Mass Communication was invited as a panelist at MBC TV Education Conclave 2023 on 20th August 2023. The conclave witnessed the convergence of renowned educators, distinguished guests, and students, all engaged in insightful discussions about the future of education and its profound impact on students’ career journeys. Dr. Panda shared valuable ideas as a panelist, adding much to the insightful discussions. He explained how nurturing curiosity and creativity, which often get overlooked in education and parenting, helps students face modern challenges better. He also shed light on the inadvertent discouragement that can arise from overly protective attitudes, inadvertently hindering a child’s exploration and growth.

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Dr. Sananda Mukherjee, Assistant Professor, KIIT School of Mass Communication, presented a paper titled “Navigating the Complex World of Health-Related Advertising: Exploring the Ethical and Regulatory Challenges” at the International Association for Communication Research (IAMCR) conference held in Lyon from 9th to 13th July 2023. The event served as a global gathering for communication scholars and professionals from 90 countries and was attended by approximately 1200 delegates.

Dr. Mukherjee’s research shed light on the intricate ethical considerations that arise in the realm of health advertising, particularly concerning the potential for misinformation, misleading claims, and the influence of commercial interests. The session was chaired by Dr. Subba Rao M Gavaravarapu, Head of the Nutrition Information, Communication & Health Education (NICHE) Division at the ICMR – National Institute of Nutrition in Hyderabad, India. Alongside Dr. Mukherjee, co-presenters from South Korea, the United States, and China shared their insights and perspectives on health communication challenges.

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In its debut, the School of Mass Communication (KSMC), KIIT Deemed to be University has secured the seventh position in the prestigious OUTLOOK-ICARE Rankings 2023. This outstanding achievement marks the School’s first-ever participation in the category of Top Private Mass Communication Institutes of India’s Top Colleges 2023 Rankings. The recognition is a matter of pride for KSMC and has been possible due to the vision and guidance of Prof. Achyuta Samanta, Founder, KIIT & KISS, said Dr. Rajeev Kumar Panda, the coordinator of the School.

Congratulating students, faculty members and staff of the School, Dr. Panda expressed his gratitude to Prof. Sasmita Samanta, Vice Chancellor, KIIT-DU; Prof. J. R. Mohanty, Registrar; Prof. Himansu Sekhar Khatua; and Dr. Shradhanjali Nayak, Director of Public Relations, KIIT. It will serve as a catalyst for KSMC to strive for even greater heights in the future, he added.

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Aniruddha Jena, Ph.D, a core faculty member of KIIT School of Mass Communication (KSMC), has co-authored a thought-provoking article with Dhirendra Kumar Sahoo, highlighting how casteism and mockery often disguise themselves as humor in rural India. The article, published in the Economic and Political Weekly, examines the popular romanticization of casteism and mockery through humor in the Amazon web series Panchayat.

The article sheds light on a prevalent issue in rural India, where casteism and mockery are disguised as humor, which often leads to further discrimination against marginalized communities. The authors delve deeper into the show Panchayat, pointing out how it portrays casteism and mockery as a form of humor, which can be detrimental to the progress of the country towards a more egalitarian society.

Through their article, the authors aim to bring attention to the harmful effects of such humor, which can perpetuate the deep-rooted caste-based discrimination prevalent in Indian society. By highlighting this issue, they hope to start a dialogue around it, which can lead to positive change and progress.

The article, titled “Panchayat, Casteism, and Mockery in the Name of Humour,” is an essential read for anyone interested in understanding the complex issue of casteism in India. It provides valuable insights into the ways in which caste-based discrimination can be perpetuated and disguised as humor in popular media.

The full article can be accessed on the Economic and Political Weekly website through the following link: https://www.epw.in/journal/2023/17/postscript/panchayat-casteism-and-mockery-namehumour.html?0=ip_login_no_cache%3Dd7ff27b553eec8d09882481cdfb32a6

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KIIT School of Mass Communication (KSMC), in collaboration with the Public Relations Society of India (PRSI) Bhubaneswar Chapter, successfully hosted the 4th Public Relations Summit. The event focused on the theme, “Public Relations (PR) Teaching and Practice in Odisha: An Academia-Industry Dialogue”.

During the inaugural session, Dr. Achyuta Samanta, Founder of KIIT & KISS, emphasized the importance of maintaining good public relations, while Prof. Sasmita Samanta, Vice Chancellor of KIIT-DU, spoke about the significance of relationships in moving forward in life. Prof. H. S. Khatua, Director of SRFTI, Kolkata, highlighted the need for good links with different departments in the emerging field of public relations in media, fashion, and film. Dr. Mrinal Chatterjee, Regional Director of IIMC, Dhenkanal, emphasized the importance of communication in leadership, stating that public relations is essential at all levels.

Prof. Jnyana Ranjan Mohanty, Registrar of KIIT-DU, praised KSMC for hosting the PR Summit on such an important theme, while Mr. Sudhi Ranjan Mishra, Vice Chairman of PRSI, Bhubaneswar Chapter, emphasized the importance of communication and public relations in every minute and second of life. Earlier, Dr. Rajeev Kumar Panda, Course Coordinator of KSMC, delivered the welcome address, and Dr. Bidu Bhusan Dash, Asst. Professor, introduced the theme. Aniruddha Jena, PhD proposed the vote of thanks at the inaugural session.

The first session on the Overview of PR Teaching and Practice in Odisha featured a panel of esteemed professionals, including Mr. Sarthak Abhyudaya, Asst. Professor at Ravenshaw University; Mr. Sudhi Ranjan Mishra, Vice Chairman of the PRSI Bhubaneswar Chapter; and Prof. Mrinal Chatterjee, Regional Director at IIMC Dhenkanal. Dr. Sananda Mukherjee, Assistant Professor at KSMC, moderated the session. The panelists shared their insights on PR and its constantly changing dynamics in the modern world, as well as discussed the challenges and opportunities for students in the field.

An exciting PR quiz conducted by Prathama Pulak Tripathy, a 2nd Semester Masters student. The quiz added an element of fun to the workshop and tested the knowledge and skills of the participants in a competitive environment.

The second session on “Addressing the gaps in PR in Industry and Academia” brought together a distinguished panel of experts in the field, including Mr. Narasingh Majhi, Asst. Professor at Rama Devi Women’s University, Dr. Gyana Ranja Mishra, Asst. Professor at Birla Global University, and Ms. Dharitri Satapathy, an experienced PR Professional. The session was moderated by Dr. Anurag Sahu, Assistant Professor at KSMC.

The panelists engaged in a thought-provoking discussion that aimed to identify the gaps between PR teaching and practice in industry and academia. The session also explored the challenges and opportunities that these gaps present to students and practitioners alike. The panelists emphasized the need for a collaborative effort between the two spaces to bridge the gap and ensure that the curriculum is relevant and practical.

The valedictory program of the PR summit was graced by esteemed speaker, Dr. V.R. Raju. Ms. R. Nanda, Assistant Professor at KSMC, delivered the vote of thanks.

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The KIIT School of Mass Communication (KSMC) hosted a special lecture titled “Behind the Scenes in British & Indian Football” by Mr. Raj Athwal, President of Odisha FC on 29^th March 2023. The lecture aimed to provide students with valuable insights into the media and communication aspects of the sports industry, highlighting emerging scopes and opportunities for those interested in pursuing careers in communication and journalism.

Dr. Rajeev Kumar Panda, the Course Coordinator of the School, introduced the event, while Dr. Sananda Mukherjee introduced the guest to the audience. The lecture was engaging, informative, and provided students with a unique opportunity to learn from a leading professional in the sports industry.

In the lecture, Mr. Athwal shared his experiences and expertise on various topics, including the challenges of operating a football club in India, the role of media and communication in the sports industry, and the emerging opportunities for students in this field. In addition, Pragyan Ray, an alumnus of KSMC and current Community Manager at Odisha FC, shared her journey from KSMC to Odisha FC, inspiring current students to pursue similar paths in the sports industry.

The lecture also provided a platform for students to engage with Odisha FC and explore potential internship opportunities with the club. KSMC is confident that continued engagement with the club will strengthen the association between the two organizations.

The event was anchored by Dishari Banerjee, a 2nd Semester MCJ student, and Aniruddha Jena, PhD, offered the vote of thanks at the end of the event. The lecture was attended by KSMC students and faculty, as well as members of the media and sports industry. Overall, the event was a great success, providing valuable insights and opportunities for students interested in pursuing careers in sports communication and journalism.

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Dr. Bidu Bhusan Dash, Assistant Professor, KIIT School of Mass Communication was invited as a resource person at a national level capacity building training of prospective community radio applicants on 12^th March 2023. The training programme was organized by Young India on behalf of the Ministry of Information and Broadcasting, Government of India during 10^th and 12^th March 2023. Dr. Dash spoke on community radio as a tool for development of communities. He discussed how community radios are working towards sustainable development goals.

The training programme was attended by representatives of various non-government organisations and educational institutions from different parts of the country. Dr Dash’s presentation on community radio as a tool for development of communities was well appreciated by Mr. N A Shah Ansari, president Young India and well received by the attendees.

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Mr. Prabhu Chawla, a seasoned journalist and Editorial Director of The New Indian Express, addressed the students of KIIT School of Mass Communication on 21st February, 2023, shedding light on the various prospects and challenges in the field of journalism. The session was aimed at educating and inspiring the young minds to pursue a career in journalism.

Mr. Chawla spoke on how the journalism industry is changing and how it has adjusted to the shifting media landscape. He underlined the need of digital literacy and the necessity for journalists to be knowledgeable about cutting-edge technology in order to thrive in the field.

The veteran journalist also spoke about the various job opportunities available in the field, including print, broadcast, and digital journalism. He encouraged the students to be proactive in their job search and to take advantage of the various internships and mentorship programs available.

Moreover, Mr. Chawla also discussed the challenges that today’s journalists must overcome, such as the growth of fake news and the requirement that they uphold moral standards in their reporting. He emphasised the value of journalistic honesty and how important it is in influencing public opinion.

The session ended with a Q&A session, where the students were able to ask Mr. Chawla about his experiences and gain valuable insights into the world of journalism.

The session was well-received by the students, who were grateful for the opportunity to learn from such a leading journalist. The students said that the session had given them a better understanding of the field of journalism and the skills required to succeed in the industry.

The students left the workshop feeling inspired and motivated, ready to start down the path of a journalistic profession. The KIIT School of Mass Communication has been pleased to have hosted a speaker with such extensive expertise and experience, and it looks forward to continuing to hold similar programmes in the future.

Dr. Rajeev Kumar Panda, Course Coordinator, KSMC along with faculty members warmly welcomed Mr. Chawla in the campus. Dr Sradhanjali Nayak, Director, PR, KIIT felicitated Mr. Prabhu Chawla with an Uttariya. The event was organised by KIIT School of Mass Communication and supported by KIIT Public Relations Department. Aditi Ranjan, a Second Semester Master of Communication and Journalism (MCJ) proposed the vote of thanks.  At the end, Mr. Chwala expressed his gratitude and praised the efforts of founder Dr Achyuta Samanta for establishing this wonderful institution.

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KIIT School of Mass Communication in partnership with Google News India (GNI) Initiative Network, led by DataLEADS, organized Data Dialogue, an interactive workshop exploring the intersection of data journalism and responsible data practices, on 13^th January, 2023. The event featured a range of panel discussions, workshops, and talks from leading experts in the field of data journalism and data ethics. Participants got the opportunity to learn from and engage with these experts, as well as to network with their peers from the media and journalism industry. Moreover, attendees learned about the latest trends and best practices in data-driven journalism and fact-checking.

Some of the key topics that were explored at the event included: The role of data in modern journalism; Best practices for using data responsibly in reporting; The ethical considerations involved in collecting, using and sharing data; and The importance of transparency and accountability in data journalism.

The event was inaugurated by in the presence of Prof. Jnyana Ranjan Mohanty, Registrar, KIIT-DU, Prof. Mrinal Chatterjee, Regional Director, IIMC Dhenkanal, and representatives from GNI, DataLEADS, and School of Mass Communication. The workshop was attended by over 300 participants from media organizations, journalism schools, and civil society organizations.

Speaking at the inaugural session, Prof. Mohanty gave the insight regarding the importance of data and how data journalism plays a crucial role in this by using facts and evidence to uncover the truth and hold those in power accountable. In his keynote address, Prof. Chatterjee talked about the advent of technology and innovation in data journalism. “Whatever data we collect, we have to connect it to reality,” said Prof. Chatterjee.

In his virtual address, Mr. Syed Nazakat, Founder & CEO, DataLEADS briefed about the significance and the perks of information literacy. “We are excited to conduct the fifth Data Dialogue and bring together some of the brightest minds in the industry to discuss the importance of data in the media and communications field,” said Mr. Nazakat. “This event will provide a unique opportunity for budding journalists to gain valuable insights and make connections that can help advance their careers,” he added.

“Data plays a crucial role in the way we consume and create media today, and we are thrilled to be partnering with Google News India Initiative Network and Data LEADS to explore this topic at the Data Dialogue event,” said Dr. Rajeev Kumar Panda, GNI Trainer & Course Coordinator, School of Mass Communication, KIIT-DU. This was followed by individual sessions.

Ms. Jyoti Singh Rathore, Deputy Programme Manager at DataLEADS introduced the workshop to the participants and highlighted that this was the fifth Data Dialogue out of the 20 such workshops being held across India from December 2022 – March 2023. Ms. Anoushka Dalmia, Data Journalism Trainer, DataLEADS talked about the extensive use of Google for data journalism in the first session, highlighting the use of Google Dataset search, Google Trends, and Google Sheets to extract data from websites and PDFs. She explained how to clean and verify data using different tools, highlighting the use of sorting and filtering options. The post-lunch session included discussions on Data Visualisation, Flourish tool and Google Pinpoint to report investigative cases.

Participation certificates were distributed to all the participants. Dr. Sananda Mukherjee, Assistant Professor, School of Mass Communication proposed the vote of thanks.

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An Academic Career Opportunity Interaction session was conducted by Maitri Global Education, a leading global education consultancy based out of Florence, Italy, with students and staff of the Schools of Fashion Technology, Film & Media Sciences, and Mass Communication, KIIT-DU on 24th November 2022.

Speaking at the session, Mr. Devraj Pradhan, Former Diplomat and DG, International Relations, KIIT traced the influence of fashion and trends since the olden days. He talked about the scope and opportunity KIIT is providing the students for a better career and future. Prof. Bauri Raula, Course Coordinator, School of Fashion Technology enlightened students on the importance of portfolio development, fashion marketing and branding. He suggested students seek career options in collaboration with Maitri Global Education.

Mr. Abraham Chorikpara Mani and Mr. George Syriac, Co-Founders, Maitri Global Education introduced the organization. It was registered in 2009 to promote the exchange between cultures, specifically focusing on international education, they said, informing that its core purpose is to be a bridge between cultures, extending high-quality education and services reachable to every aspiring student, they added. MGE is dedicated to finding institutions where talented students are given the opportunity to be trained under experts, making the international experience a reality, they added.

Ms. Gipsita Nayak, Dy. Director, School of Fashion Technology proposed the vote of thanks.

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