‘Kraya and Kuber’, the Marketing & Finance Society of KSAC, KIIT organized an online Marketing Workshop 2.0 on “Basics of Marketing and Why Brands Fail?” on 16th November 2020. The resource person of the Workshop was Prof. Sugato Tripathy, Faculty, KIIT School of Management.
The workshop provided the audience an overall picture about basic knowledge of marketing, the 4P’s (Product, Price, Promotion, Place) of goods marketing, 3P’s (People, Process, Physical evidence) of service marketing and causes of brand failures.The session ended with an interactive Q & A round. A total of 283 participants attended the workshop.